The consumers and energy safety report examines consumers' awareness of the risks associated with electricity and gas usage in the home and their attitudes and behaviours in relation to keeping themselves and others safe.
This research found that there are distinct consumer segments in relation to being safety conscious in their electricity and gas behaviours. These range from those who:
- do not think a lot about the risks associated with electricity and gas usage
- want to be safe but are unsure as how to best manage the risks
- are extremely safety conscious and proactively take steps to look after their own safety and that of others in the home.
Segmentation and insights programme: Consumers and energy safety 2019