Home Time Campaign
Home Time campaign
About the Home Time campaign
The Home Time campaign is built around WorkSafe’s vision – that everyone who goes to work comes home healthy and safe. It is designed to raise awareness about health and safety, and challenge Kiwis to make our workplaces safer and healthier for everyone.
Why do we need to change?
By now we all know that New Zealand has an unacceptably high workplace death and injury toll.
Every year about dozens of people are killed in a workplace incident and hundreds more die an early death as a result of work-related ill-health. The economic cost of workplace deaths, injuries and ill-health is estimated at $3.5-billion a year – but the real toll is paid by the family, friends and co-workers of those who are killed and seriously injured.
We need to change our workplace health and safety culture. The Home Time campaign is about starting that conversation and it coincided with the introduction on 4 April of the new Health and Safety at Work Act.
Cos has over 30 years’ leadership experience in the successful delivery of infrastructure maintenance and construction services in New Zealand, Australia and the South Pacific.
As CEO of Downer New Zealand, Cos manages one of New Zealand’s largest infrastructure solutions providers, with an annual turnover exceeding $1.2 billion and 5000 employees. Cos is passionate about developing people throughout the business and is a strong advocate for his people’s wellbeing and safety and he takes a leadership role in safety for the industry.
Alison is CEO of Griffin's Foods Limited, one of New Zealand’s biggest food brands, and she has extensive experience in governance, leadership and marketing-led innovation. With over 20 years’ experience at major international FMCG firms including PepsiCo, Kimberley Clark, Watties and Goodman Fielder, Alison has played a key role in a number of notable business transformation initiatives in both the private and public sector.
Sir David Fagan is a farmer and an international shearing champion with a successful competitive career spanning 33 years. Sir David has won a total of 642 open championships around the world, and been an individual World Champion five times and a World Team Champion seven times. He was the first shearer to shear more than 800 lambs and more than 700 ewes in a nine-hour working day under World Record rules.
David was knighted in the 2016 New Years’ Honours for his services to shearing.
The Home Time advertisement
Home Time is an 18-month long campaign across TV and digital platforms. The centrepiece of the campaign is the TV advertisement showing workers returning home health and safe at the end of the day and featuring some of New Zealand’s top industry leaders.
The advertisement will also have an online life beyond broadcast TV and will also be promoted via social media.
It first aired on 28 February.
Client: WorkSafe New Zealand
Advertising Agency: Assignment Group Wellington
Production Company: Waitemata Films
Where did we film?
The construction shoot was undertaken at the northern site of the Mackays to Peka Peka Expressway. This is an 18km four-lane expressway that will take State Highway 1 along the Kāpiti Coast is the first of the Wellington Northern Corridor projects underway. It will separate local and highway traffic and result in safer and shorter trips to and through the Kāpiti Coast – with local and national benefits. It will deliver a key section of the Wellington Northern Corridor, a long needed upgrade of State Highway 1 north of Wellington. This highway is a critical link to the lower North Island and key regional destinations because the existing highway does not serve its users well. It has a poor safety record, is vulnerable to closures by storms and crashes, and drivers are often caught up in nose-to-tail traffic. The upgrade is required to provide safe, efficient and reliable access to and from New Zealand’s capital and third-largest city. It's needed to support expected residential and business growth throughout the Wellington region.
The project is spread over a large geographic area, so it’s split up into three zones. This zone office is located in the North of the M2PP project and is the home of one of the two main interchanges on the project.
The MacKays to Peka Peka project is being built by an alliance made up of the NZ Transport Agency, Beca Planning and Infrastructure, Fletcher Construction and Higgins Group supported by Goodmans Contractors, Incite and Boffa Miskell.